Global CX & Retail Design Agency
About SheridanCX
At SheridanCX, we design physical and digital worlds where brands and customers truly connect.
Our family has been shaping branded environments since 1983. For over four decades, conversations about retail strategy, customer experience, and design innovation have been a part of our DNA, discussed, refined, and obsessed over around our dinner table. This unparalleled experience, gained by working with many of the world’s leading brands, informs everything we do today.
We do not dwell on the past. We focus on what is next, honing our craft to help brands thrive in the ever-evolving contexts where customers discover, learn about, purchase, and build long-term relationships with them. Every project we take on is performance-focused from the start, with commerciality front of mind so creativity always delivers measurable impact.
Our Philosophy: Designing for Connection
We believe that every environment, physical or digital, has the power to shape how a brand is perceived. Virgil Abloh’s Candle Theory perfectly articulates how these touchpoints can ignite emotional connection and reveal the true uniqueness of a product.
At SheridanCX, we take this principle and apply it to every project. Whether creating immersive retail experiences, high-performing digital platforms, or seamlessly integrated brand assets, our goal is the same: to help customers see, feel, and believe in the story behind your brand.
The SheridanCX Process
We design experiences that allow brands to communicate who they are in ways that resonate on every level, instinctively, emotionally, and visually. Our approach combines strategic thinking with creative execution, delivered across three core areas:
Brand
Brand Strategy
Naming
Branding
Packaging
Digital
UX Design
Web Development
SEO
Retail
Retail Strategy
In-Store Strategy
Store Design
Retail Identity
Concept Management
Design Development
Project Management
Manufacture
Installation
These stages can be used individually or as a complete end-to-end service, ensuring flexibility while maintaining a clear focus on both performance outcomes and commercial return.
Designing in Seven Dimensions
To us, environments are not just spaces, they are 7-dimensional experiences where every detail matters:
Instinct
Consumer psychology drives our approach to engagement.
Intuition
Seamless journeys that feel effortless.
Sight
Store design, visual merchandising, industrial design, interior design, and lighting.
Sound
Curated audio landscapes that reinforce mood and identity.
Touch
Material expertise that elevates tactile interactions.
Smell
Signature scents that build lasting associations.
Taste
When appropriate, flavour can be an additional layer that deepens sensory connection with a brand.
AI in Our Process
While humans must design for humans, we use AI as a tool to enhance efficiency across our operations. By leveraging AI, we streamline workflows and optimise delivery, ensuring we provide the highest quality outcomes at the best possible value for our clients. Importantly, AI supports our team without ever replacing the human insight and creativity that make our work unique.
Why Brands Choose SheridanCX
Unmatched Experience
Over 40 years working with global leaders in retail.
Customer-Centric Thinking
The customer is our true north in every decision.
Holistic Execution
From brand strategy to physical installation, we manage the entire journey.
Future-Focused Innovation
We integrate emerging technologies and insights to keep brands ahead.
Performance-Focused
Every design decision is measured against how it drives engagement, conversion, and long-term brand growth.
Commerciality Front of Mind
We balance creativity with commercial strategy to ensure environments not only inspire but also deliver measurable returns.
Our deep understanding of consumer instincts, curiosity, and behaviours enables us to create environments that do more than just sell, they build lasting relationships between your brand and your audience.
Our Commitment to Quality Over Quantity
At SheridanCX, we only take on three new retail identity projects each year. This approach ensures we can give every client the attention, strategic thinking, and creative energy required to deliver truly exceptional results.
If you are exploring our work, you may notice that our case studies span across years. This is not by accident. It reflects our belief in taking on less, but achieving more — creating environments that stand the test of time both creatively and commercially.
You can read more about our approach in Quality Over Quantity.
SheridanCX is here to help your brand connect deeper, sell smarter, and grow stronger in every space it lives.
Ready to build the future of your customer experience?
Get in touch with our team to start the conversation.