Pop-Up Stores That Perform With Precision and Presence

Posted - 03 March 2025

Updated - 03 March 2025

WE KNOW THAT IN TODAY’S CLAMOROUS RETAIL WORLD BRANDS HAVE TO WORK HARDER - AND THAT MEANS THAT OUR DESIGNS HAVE TO WORK HARDER.

Pop-up shops and promotional events are powerful tools for creating immediate impact while testing and refining retail concepts. At Sheridan CX, we approach them with the same strategic precision and design excellence as permanent spaces. Every detail is considered to ensure the concept connects with the right audience, maximises the location, and communicates the brand’s essence with clarity. Whether introducing a new product, entering a market, or amplifying an existing presence, we design environments that spark attention and encourage interaction. From Morgan Lane’s playful, feminine showcase in Harrods to Marni’s store takeover in KaDeWe Berlin, Superdry’s eccentric Selfridges installation, and Face Gym’s immersive concession, each project is tailored to deliver brand performance, emotional engagement, and measurable results.

written by

Freddie Sheridan

With over 15 years in the retail design industry, Freddie has a passion for transforming brand narratives into immersive physical spaces.

POP-UP SHOPS & PROMOTIONAL EVENTS

Whether a brand is looking to enter a new market, introduce a new product or even enhance their current offering, retail promotions and pop-up stores can provide a flexible and cost effective route to market.

We also see retail promotions and pop-up stores as an incredible opportunity for testing and refining retail concepts. Questions like; ‘Are we selecting the right location?’ ‘Does our concept connect with our target demographic?’ or ‘Does our merchandising help our customers make effective choices?’ can be answered by trials in the form of retail promotions and pop-up stores.

Morgan Lane wanted a playful and feminine aesthetic in the promotional site which we designed for them in Harrods.

"A great pop-up does more than appear, it leaves a mark."

- Freddie Sheridan

We took over the whole of KaDeWe in Berlin to launch a new Marni fragrance. Store-wrapping window displays, and a huge inshore focal point brought this to life.For Superdry in Selfridges we decorated and merchandised the space with eccentric items to give a feel of the brand.

Face Gym launched in Selfridges London with our carefully designed concession with plays on both privacy and theatre.

Let’s connect