Updated - 03 March 2025
ELEVATING BRAND PRESENCE IN EVERY SQUARE METRE
Designing a retail concession is about more than fitting into a space. It is about creating a high performing environment that embodies the brand at its purest while delivering measurable results. At Sheridan CX we bring decades of experience to every project, combining strategy, design and meticulous execution to ensure each concession works as hard as it looks. From department stores to travel retail, we create adaptable formats that maximise every inch and thrive in competitive settings. Our portfolio includes the precision and detail of Christian Louboutin Beauty in Selfridges London, the bold identity of Kat Von D across Debenhams, the refined minimalism of Aesop in Selfridges London and Manchester, the translated elegance of Linda Farrow in Galeries Lafayette Paris, and the energy of Fenty Beauty’s Harvey Nichols launch. Each is a testament to our ability to craft concessions that are immersive, distinctive and commercially powerful.
written by
Freddie Sheridan
With over 15 years in the retail design industry, Freddie has a passion for transforming brand narratives into immersive physical spaces.
SHOP IN SHOP DESIGN
ELEVATING BRAND PRESENCE IN EVERY SQUARE METRE
We understand the specific challenges around retail concessions and know how to create an adaptable retail space that enables your brand to perform in the most competitive retail environments in the world. Whether it’s retail concessions in department stores or in travel retail, our team works with brands from strategy, to concept creation to completion and installation, to create retail concessions that offer experience and impact.
The Retail Identity we designed for Linda Farrow was then translated into a concession in Paris’ iconic Galeries Lafayette. Read more in the case study here.
Hotly anticipated Fenty Beauty by Rihanna launched in 2017. We designed and built the Harvey Nichols concessions.
"A great concession does not just occupy space, it owns it."
- Freddie Sheridan
Over the last 30 years, we have designed and delivered up to 100 retail concessions a year. With such a breadth of experience in thousands of retail concessions, our design teams know how to maximise your available space, no matter how big or small.
We understand the specific challenges around retail concessions and know how to create an adaptable retail space that enables your brand to perform in the most competitive retail environments in the world. Whether it is retail concessions in department stores or in travel retail, our team works with brands from strategy, to concept creation, to completion and installation, to create retail concessions that offer experience and impact.
We built the Christian Louboutin Beauty concession in Selfridges London to the same exacting standards and minute detail which he is known for.
We designed, developed and built each of the iconic Kat Von D concessions now found in Debenhams stores across the UK. Read more in the case study here.
We have worked with Aesop in the creation of their concessions in both Selfridges London and Selfridges Manchester.
The Retail Identity we designed for Linda Farrow was then translated into a concession in Paris’ iconic Galeries Lafayette. Read more in the case study here.
Hotly anticipated Fenty Beauty by Rihanna launched in 2017. We designed and built the Harvey Nichols concessions.
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