SheridanCX x HVN: Designing a Wellness Sanctuary in Knightsbridge

Posted

Oct 17, 2023

Updated

Sep 1, 2025

written by

Freddie Sheridan

With over 15 years in the retail design industry, Freddie has a passion for transforming brand narratives into immersive physical spaces.

SheridanCX worked with HVN on the retail strategy and design of its Knightsbridge destination, ensuring commerciality was seamlessly embedded within an ultra-luxury environment. A particular focus was placed on window displays, designed not only to integrate with the space but also to capture attention and draw clients in—an essential feature for a brand situated in one of London’s most prestigious retail locations.

WINDOWS THAT INVITE, SPACES THAT TRANSFORM

SheridanCX x HVN Knightsbridge: A New Era of Urban Wellness

SheridanCX is proud to have collaborated with **HVN Knightsbridge**, delivering the retail strategy and design for this pioneering luxury wellness destination in the heart of London.

HVN Knightsbridge has been conceived as a true city sanctuary, an environment that leans into nature, calm, and longevity. SheridanCX’s role was to ensure product and commerciality were seamlessly introduced into the overall environment, allowing the retail dimension to feel integral to the guest journey rather than separate from it.

A Sanctuary in the City

The Knightsbridge space provides what until now could only be found outside the capital: a high-end retreat designed to transport clients beyond the urban pace. Through organic textures, biophilic influences, and refined spatial planning, HVN offers a wellness experience that is both immersive and restorative, right in the heart of London.

"Even the windows should feel like wellness, they’re the first invitation inside."

Freddie Sheridan

Seamless Product and Window Integration

Our retail strategy placed strong focus on how products and displays could be integrated into the environment without disrupting the calm. Window displays, in particular, were designed to achieve two goals: they form a natural extension of the interior while also capturing the attention of passers-by in this luxury retail setting. This balance ensures that discovery begins from the very first glance, with commerciality supporting rather than competing with the wellness narrative.

Luxury, Longevity, and Escape

HVN Knightsbridge stands as a model for how design and strategy can elevate wellness in the city. More than a space for treatments, it is a holistic experience where product, environment, and philosophy converge to create a destination that redefines what urban luxury wellness can mean.

SheridanCX is proud to have played a role in shaping this first-of-its-kind retreat, an escape in the city that feels like stepping into another world.

Let’s connect