Updated
written by
Freddie Sheridan
With over 15 years in the retail design industry, Freddie has a passion for transforming brand narratives into immersive physical spaces.
A bold, minimalist pop-up in SoHo transforming complex wellness science into an accessible, sensory retail environment. Redefining how customers connect with daily health through design.
A bold, minimalist pop-up experience for The Nue Co. in the heart of SoHo. The One Stop Shop marked the launch of The One Daily, a new supplement system designed to redefine how consumers approach daily wellness. The space translated scientific storytelling into an accessible, design-led environment that embodied the brand’s intelligent simplicity.
Challenge:
The Nue Co. wanted to move beyond digital storytelling to create a real-world experience that could explain The One Daily system in a clear and engaging way. Traditional multivitamins promise everything in a single pill, yet many consumers feel no tangible difference. The brand’s goal was to educate customers on the benefits of a more tailored, functional approach to supplements.
Approach:
Located at 242 Elizabeth Street in SoHo, The One Stop Shop was designed to feel calm, confident and purpose-driven. Each of the seven formulations had its own dedicated display zone, allowing visitors to learn about each function, from focus and energy to immunity and digestion, and to build a personalised daily routine. The interior combined tactile materiality with educational touchpoints to encourage curiosity and participation.
Impact:
The One Stop Shop became a central pillar of The Nue Co.’s largest-ever campaign, blending physical and digital storytelling to strengthen brand connection. The activation amplified awareness, attracted new audiences, and signalled the brand’s transition from digital-native to lifestyle wellness leader. For SheridanCX, the project demonstrated how spatial design can simplify complex ideas and translate science into sensory experience.
“The brand is promoting a new collection called The One Daily, which is its attempt to unbundle the multivitamin category from a single product, to seven.”
Emma Sandler, Glossy
“We’ve previously targeted people who’ve driven to wellness through a need, such as having a demanding job and suffering from stress. But it’s time to acquire a younger customer.”
— Jules Miller, The Nue Co.
The One Stop Shop // Designed and executed by SheridanCX. Bridging science, design and storytelling to create meaningful brand experiences.
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